How to bid on domains in auction

Navigating to Digital Options domain auctions

To locate and bid on domains in auction, you will first need to log into your account or create a new account. Once you are logged in, you will have access to all of our user features including pending delete lists and active domain auctions. To locate the domain auctions, simply navigate to "Auctions" on the upper right of your screen and select "All Auctions" from the drop down.

How to place a bid on a domain auction

To place a bid, click in the text box located in the row of the domain you wish to bid on. Enter the numeric value of your bid and click "bid" button. At this point, your bid has been finalized and the current status of the auction will update along with the current bid price.

NOTE: Placing a bid will not automatically increase the current bid to match your submitted bid. Auctions are operated utilizing a proxy system and the current bid will only increase to the amount required to exceed the existing proxy bid. In the event that your bid DOES NOT exceed another users proxy bid, the current price will reflect either your max bid or the next bidding increment. Entering a bid that is more than twice than amount of the current bid will result in a confirmation message requiring you to confirm your bid. This measure is in place in order to prevent a possible issue of a typo or mistake in bid price.

Status

After you've entered your bid, your status column will illuminate with a GREEN winning status or a RED losing status.

Auction Extensions

If a domain receives a bid within the last 5 minutes of the auction, the auction will be extended. Depending on the type of auction, the time left on the domain my fluctuate. Auctions for exclusive inventory or internal backorders will reset the time remaining to 5 minutes if there is a bid placed within the last 5 minutes of the auction.

Type of domain auction

There are three distinct auction types within the Digital Options platform and each has individual nuances and processes.

Standard backorder auctions

Backorders from Digital Options are available through Web.com which includes several other partners including SnapNames.com and NameJet.com. In the event that a domain is backordered on a partner platform, all participants across all platforms have the ability to bid. Bid prices and auction extensions are sourced between all partner platforms. 

HINT: Digital Options users placing bids do not increase the bid at partner platforms if our users are currently winning the auction meaning, your bids will not be shared with users on other platforms. The result is that you will likely win the domain for less than you otherwise would have if you were bidding from an account at a other marketplaces.

Digital Options Internal Backorder Auctions

In the event that multiple backorders for the same domain are placed at Digital Options, the domain will be auctioned off between users of our platform and NOT SHARED across partner networks. In the event backorders are placed at other web.com partner sites, the bids across all platforms ARE shared.

Digital Options Exclusive Domain Auctions

Digital Options periodically offers domains from our portfolio for sale to investors. These auctions are not available on any other partner sites or web.com marketplaces. Our goal is to empower our users with top quality domains for prices far below our competition. The domains selected for auction are selected randomly and without bias or "cherry picking".

Domain Auction Alerts

There are several automated email alerts that may be sent to you via email during the course of an auction. The email address these will be sent to is determined by the email address on file for your account. You may view or update your email address by visiting your Profile page within your account.

Auction ending soon

If an auction you are bidding on or watching is ending within one hour, you will receive an automated alert to your email address outlining the domain, the current bid and the time remaining in the auction.

Outbid

If you are outbid in auction, you will receive an automated email alert outlining the domain, the current bid and the time remaining in the auction.

Won domain auctions

If you win a domain auction, you will receive an automated alert outlining the domain and the winning bid amount. A link to your payment center will also be included.

Lost domain auctions

If you were not the highest bidder at the end of the auction, you will receive an automated alert notifying you that the auction for the domain you backordered or bid on has ended.

January 09, 2021