The Domain Life Cycle

The Domain Life Cycle

When does a domain become available for backorder or registration?
January 09, 2021 — Cory Lodder
Digital Options Score

Digital Options Score

"A successful recipe is not only dependent on the ingredients, but the proper measurement  of those ingredients and their contribution to the overall result."



What is the Digital Options Score?

The Digital Options algorithm or Digital Options Score is our pride and joy and the vehicle that sets us apart from the competition. Rather than being a model of valuing a domain's resale price, we focus on the probability of resale. Our goal is to identify domains that will sell. In our opinion, what they sell FOR belongs in the hands of the investor with help from their own expertise, community feedback and the multitude of available domain appraisal tools.

Using appraisal tools can help identify a valuable domain but it can't control the outcome of your financial success. 

Are the domains with a high score more valuable?

Domain resale prices vary and are largely based on negotiation with potential buyers. Additionally, domain resale values can be skewed by investor bias. The Digital Options Score is a measurement of the domains probability of resale.

Inherently, more valuable domains will generally receive a higher score but their appraisal has nothing to do with WHY they received a high score.

What metrics is the Digital Options Score measuring?

Our algorithm measures a multitude of factors that all boil down to one thing; the human element. Our goal is to replicate the human factor involved in investing in quality domains that sell. Through use of machine learning and historical metrics, we aspire to identify the hidden elements behind trends in branding, business naming and potential. We observe several factors such as domain age, recurring registrations, keyword resale value and keyword popularity however, we also employ the use of several other proprietary metrics and calculations as well. A successful recipe is not only dependent on the ingredients, but the measurement behind those ingredients and their contribution to the overall result. 

Digital Options

By maintaining a disciplined system of investing and through use of our algorithm, you will experience more frequent sales, a higher sell through rate and a measurable increase in your portfolio performance.

About Domain Backorders

About Domain Backorders

What is a domain backorder?

A domain backorder is offered by most registrars as a means of becoming the new owner of domain name after it completes the pending delete process and becomes available for registration. 

How does it work?

By backordering a domain, you are essentially attempting to register it the moment that it drops through a means of high speed, electronic registration before the general public has the opportunity of manually registering it through a registrar/domain registration retailer.

Does backordering a domain guarantee I will be the next owner?

In short, the answer is no. While backordering a domain does give you an advantage over attempting to manually register a domain, it does not guarantee that you will be successful in capturing it. When a domain drops from pending delete, it becomes a metaphoric "jump ball" where multiple registrars and backordering services compete to be the first to acquire the domain. In most instances, retailers may have multiple backorders on the same domain and choose to hold an auction. The domain would then be awarded to the highest bidder.

What is the cost of backordering a domain?

The cost of the backorder depends on the service that you have elected to use however, they generally range between $25 and $80 in the case of common extensions. Digital Options offers domain backorders for $49 with no upfront fee. If we successfully capture your domain, you will be required to pay prior to retaining ownership.

Place a backorder


January 09, 2021 — Cory Lodder